We have identified “Four” key cohorts.
Why these cohorts?
These cohorts were formed based on research found in deep-rooted gender roles and expectations of South Asian girls and women that manifest into disempowerment and missed opportunities for growth.
They’ve been identified as pivotal points in one’s life that require the greatest level of support, knowledge and confidence to make the most informed decision that will shape their journey.
HIGH SCHOOL STUDENTS
MIDDLE- MANAGEMENT PROFESSIONALS
POST SECONDARY STUDENTS
College | University
Women entering the workforce for the first time or re-entering /pursuing a new career
What We Know
Through our initial research and data collection, the PAE Board has identified common “influencers” specific to the community that act as a barrier to South Asian women in reaching their full potential.
For example, lack of encouragement or support to embark on novel endeavours from the nuclear family, cultural and religiously imposed restrictions, lack of financial support, and basic tools and information.
Highly-educated, young, South Asian women are among the fastest growing population segment in Canada, yet are more underemployed and underutilized in the workplace. PAE aims to understand why this is happening and create initiatives to bridge the potential.
Pink Attitude has identified a 3Rs approach as a means to support and unlock true potential: