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THE CHANGING FACE OF CANADA’S WORKFORCE

Did you know?

The South Asian community, as a whole, is the single largest visible minority group in Canada comprising 26% of the total visible minority population.

During the COVID-19 pandemic, the unemployment rate swelled to 11.3% in July 2020. Of that rate, 20.4% were South Asian women, the highest of any other group in Canada.

Could it be a lack of post-secondary education? No. South Asian women are amongst the most educated group of any in Canada, with 37% earning a university degree. This can be compared to 33% visible minorities and 21% of non-visible minorities that have a university degree.

26%

Total visible minority poputation

11.3%

Unemployment rate during Covid19

20.4%

Affected were South Asian women

37%

have university degree compared to other minorities

Pink Attitude Evolution in partnership with Cultural IQ, has launched a national research study with the goal of creating an accompanying action-plan on unlocking the potential of a growing South Asian women labour force. It is now, not tomorrow that we must create a support system to uplift women to their full potential.

COMPOSITION OF SOUTH ASIAN WOMEN BY INDUSTRY

Healthcare and Social Assistance, followed by Retail are the top areas of employment for South Asian Women.

National Study Evolution

AN INCREASING NUMBER OF NEWCOMERS ARE CHOOSING CANADA

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341,000+

Permanent Residents Arriving Yearly (2019)

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642,000+

International Students

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330,000+

Temporary Foreign Workers

1.2 Million

Expected number of new Permanent Residents in the next 3 years to make up for the COVID-19 pandemic.

Recent immigrants are mostly from Asia

2019 Permanent Residence Admission

  • Total341,180
  • South Asia102,005
  • Philippines27,815
  • China30,260

35%

Other Countries

30%

South Asia

9%

China

8%

Philippines

4%

Syria

3%

USA

3%

Nigeria

2%

France

2%

United Kingdom

2%

Iraq

2%

Iran

47%

of newcomers were from South Asia, Philippines and China in 2019

Source: Immigration,Refugees and Citizenship Canada (Admissions in 2019)

EMPLOYMENT AND VISIBLE MINORITY WOMEN

About 52.90% of South Asian women are employed.

Filipino
72.90%
Latin American
60.80%
Southeast Asian
60.10%
Black
58.00%
Japanese
55.20%
South Asian
52.90%
Chinese
51.40%
Korean
51.20%
West Asian
48.30%
Arab
43.30%

Highlights

Immigration is essential to grow the Canadian workforce.

South Asian Women make up on average 15% percent of newcomers annually.

By 2056, Canadian companies will be completely dependent on immigrants for workforce.


South Asian Women are one of the most educated workforces in Canada yet are underemployed compared to other ethnic groups.

Corporate Canada needs to prepare NOW to tap the ‘Potential South Asian Workforce’.

National Study Granted

$500,000 Granted for National Study

We’re excited to announce that Pink Attitude Evolution has been selected as one of the many recipients of the Government of Canada’s Feminist Response and Recovery Fund put in place to support an inclusive social and economic recovery from the COVID-19 pandemic. We are grateful for this contribution towards the National Study which will support our work to address systemic issues for South Asian women and furthering the path to gender-equality.

Sponsors supporting our national study

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Platinum Sponsors

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Gold Sponsors


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Silver Sponsors


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PR Agency Partner


Interested in Becoming a Sponsor? For more information please contact info@pinkattitude.ca

About CulturaliQ

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CulturaliQ is a leading marketing agency that helps clients identify untapped cultural market opportunities and understand the cultural nuances required to engage them. Using quantitative, qualitative research methodologies, proprietary multi-channel platforms and leading-edge marketing tools, we help companies and institutions fully optimize their brand and expand their reach to realize their full potential in the cultural marketplace.

Led by a senior data research and ethnic marketing veteran, CulturaliQ begins with research and then goes beyond to take care of the entire marketing journey. We lead clients from the initial data and analysis stage through strategy development and implementation… all the way to the shelf!

We are grateful for each of our sponsor’s support and their contributions towards our mission to empower South Asian Women.

Together, we will build a more inclusive Canada.

Become a Sponsor

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MAY 2021

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Our Board

The PAE Board is comprised of a cross-section of professionals who share the common vision and have the strong passion and commitment to make a difference in this under-developed area.

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