Our Mission

Empowering South Asian women

Pink Attitude Evolution was founded in 2015 with the mission to create an inclusive Canada, where women of South Asian origin are empowered to achieve their full potential in their chosen endeavors.

Pink Attitude Mission

Our Board of Directors

National Study


Doctors & Nurses
Food Services
Retail Managers

Pink Attitude Evolution in partnership with Cultural IQ, has launched a national research study with the goal of creating an accompanying action-plan on unlocking the potential of a growing South Asian women labour force.

Explore how South Asian Women are changing the face of Canadian workforce.

Read more

PRESENTING Pink Attitude GALA 2021

Each year we host a gala to recognize the exceptional artistic, professional, personal, political, and economic achievements of game-changing South Asian women. Now in its fifth year, Pink Attitude Evolution celebrates the women that continuously shatter through barriers, while inspiring and empowering others to be prominent leaders. PAE also recognizes the valiant efforts of men in encouraging and supporting these women.

Keynote Speaker
Minister Monsef

Minister Monsef

Minister for Women and Gender Equality and Rural Economic Development Peterborough—Kawartha

Award Presenters
Anita Sharma

Anita Sharma

Anita Sharma is a national television news anchor for CTV’s prime time program, seen nationally from coast-to-coast.

Special Thanks to 2021 Pink Attitude Awards Gala Sponsors

Sponsors In-Kind

We are grateful for each of our sponsor’s support and their contributions towards our mission to empower South Asian Women.

Together, we will build a more inclusive Canada.

Become a Sponsor

Join Us as a Volunteer, and become a part of a Nation Wide Change.

Join Now

Press Releases

Voiceonline | 15 September 2021

New study examines why unemployment for South Asian women is almost double the national average.

Read more

The Attitude Podcast

We're here to talk about our careers, passions, culture, health and our strong network of South Asian Women that are paving our personal and professional journeys.

Tune in, wherever you get your podcasts!

Coming Soon