Our Mission

Empowering South Asian women

Pink Attitude Evolution was founded in 2015 with the mission to create an inclusive Canada, where women of South Asian origin are empowered to achieve their full potential in their chosen endeavors.

Pink Attitude Mission

Our Board of Directors

National Study


Doctors & Nurses
Food Services
Retail Managers

Pink Attitude Evolution in partnership with Cultural IQ, has launched a national research study with the goal of creating an accompanying action-plan on unlocking the potential of a growing South Asian women labour force.

Explore how South Asian Women are changing the face of Canadian workforce.

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PRESENTING Pink Attitude GALA 2022

Event Gallery

The annual Pink Attitude Evolution (PAE) Gala returned as an in-person event happening Friday, October 21st. The key topic “Empowering the Face of Canada’s Workforce” was effectively discussed by the esteemed panel on the findings of the ground-breaking National Study and its ongoing impact, and what companies are doing to make positive change.

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Gallery Gala

Change Starts Here and Now

Gallery Gala

Untapped Potential - South Asian Women

Special Thanks to 2021 Pink Attitude Awards Gala Sponsors

Sponsors In-Kind

We are grateful for each of our sponsor’s support and their contributions towards our mission to empower South Asian Women.

Together, we will build a more inclusive Canada.

Become a Sponsor

Join Us as a Volunteer, and become a part of a Nation Wide Change.

Join Now

Press Releases

Voiceonline | 15 September 2021

New study examines why unemployment for South Asian women is almost double the national average.

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The Attitude Podcast

We're here to talk about our careers, passions, culture, health and our strong network of South Asian Women that are paving our personal and professional journeys.

Tune in, wherever you get your podcasts!

Coming Soon