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Press Release

New Study Examines Why Unemployment for South Asian Women in Canada is Almost Double the National Average

TORONTO, ON – September 15th, 2020, 8:00 AM – Research indicates South Asian women have the highest unemployment rate in Canada and now a new study is trying to determine why. South Asian women have almost double the national unemployment rate (20.4 per cent compared to 11.3 per cent). They are also more likely to be underemployed and underpaid compared to their non-visible minority counterparts, despite the fact that they are amongst the most educated population group in Canada.

Now, a new study is looking to identify the barriers that prevent South Asian women from fully realizing their potential as well as ways they can contribute value to the Canadian economy if given the same support and opportunities as the general population.

The study is being conducted by CulturaliQ in partnership with Pink Attitude, the first non-profit organization of its kind in Canada where women of South Asian heritage are empowered to achieve their full potential in their chosen endeavors. It consists of a qualitative component, including interviews with employers, employees and community leaders for South Asian women and will be followed by quantitative online surveys.

This research, supported by several top organizations across Canada, including TD, Deloitte, NATIONAL Public Relations, Sephora, City of Brampton, APMA, EY, Scotiabank and IGM Financial, expects to release final results in October, as part of Women’s History Month.

The current national unemployment rate disguises the significant variation across population groups, especially South Asian women. This is despite the fact that South Asians are the single largest visible minority group in Canada, comprising of 26 per cent of the total racialized population here. According to the latest Canadian Census, there are almost two million South Asians in Canada.

During the COVID-19 pandemic, many part-time and minimum wage jobs, primarily in the food sector, were eliminated. Women, in particular South Asian women, held a majority of these jobs, resulting in a large increase in unemployment.

“Our goal is to find new opportunities for South Asian women in the Canadian workforce and guide employers to make better informed decisions,” says Ruby Dhillon, CEO and Founder of Pink Attitude Evolution.

South Asian women have the potential to contribute to Canadian STEM and non-STEM business opportunities. With Canada beginning to take actions to unfold its economic recovery plan, South Asian women have the potential to contribute to Canada’s growing economy. We believe this study will support Pink Attitude Evolution in creating systemic change for South Asian women and other New Canadians and are proud to be associated with the initiative, says John Stevenson, Founding Partner, CulturaliQ.

For more information or to schedule an interview, please contact:

Andrea Chrysanthou
Director
NATIONAL Public Relations
achrysanthou@national.ca
416-797-8194

About Pink Attitude:

Pink Attitude is a Canadian non-profit organization helping to empower women of South Asian origin to achieve their full potential.

At Pink Attitude Evolution, we celebrate women who shatter barriers while inspiring and empowering other women and rise up to be prominent leaders regardless of their age, gender, orientation, race, or religion.

Founded in 2015, it is the first non-profit organization of its kind in Canada, where women of South Asian origin are empowered to achieve their full potential in their chosen endeavors with the guiding hand of a cross-section of professionals, who share a common vision and have the passion and commitment to make a difference.

The Pink Attitude Evolution celebrates women that shatter through barriers while inspiring and empowering others to be prominent leaders regardless of their age, gender, orientation, race, religion, or abilities. The organization also recognizes the valiant efforts of men in encouraging and supporting women; ultimately building stronger generations together.

About CulturaliQ:

CulturaliQ is committed to helping Canadian organizations and institutions embrace diversity and help them realize their full potential in a rapidly changing landscape.

We help identify cultural nuances and untapped market opportunities. We partner with our clients to leverage actionable insights that drives strategy, optimizes marketing investments, and supports them in delivering a culturally optimized pathway to purchase.

Our team operates from respect for diversity and inclusion within the organization, with our suppliers and clients, and represent a large cross-section of the ethnocultural BIPOC community. Our services include Quantitative and Qualitative, Global Sense, Consumer Sentiment Analysis, 360dei™, Cultural Synthesis and Strategic Services.

The Pink Attitude Team and Deloitte celebrate International Women’s Day with top industry leaders IWD’s theme on gender balance

TORONTO, ON – March 7th, 2019 – The Pink Attitude Team is hosting a panel discussion with highly accomplished leaders across industries. The panelists include Dr. Vipan Nikore – MD/MBA/CompSci, Chief Medical Director at TD, Medical Director at Trillium, Cleveland Clinic Internist Innovation, Science and Economic Development, Sangeetha Chandru – Strategy and Transformation Leader at Deloitte and Binalpreet Kalra – Central Peel Secondary School student enrolled in the Advanced Placement regional program. The panel will be moderated by Aarti Pole, CBC News Reporter. As change-makers in their respective industries, you will hear their experiences and insights on overcoming gender inequalities both professionally and personally.

Come join us on: Thursday March 7th, 2019,  Location:  Deloitte 8 Adalaide St. W, Toronto ON, M5H 0A9,  Time:  5:30 pm (cocktails); Panel Discussions: 7pm – 8pm

About Pink Attitude:
The Pink Attitude Evolution celebrates women that shatter through barriers while inspiring and empowering others to be prominent leaders regardless of their age, gender, orientation, race, religion or abilities.The organization also recognizes the valiant efforts of men in encouraging and supporting women; ultimately building stronger generations together.

About Deloitte:
Deloitte provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights and service to address clients’ most complex business challenges. To learn more about how Deloitte’s approximately 264,000 professionals (of which 9,400 are based in Canada) make an impact that matters, please connect with us on LinkedIn, Twitter or Facebook.

Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private companies limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

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