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Pinki Gosal, Monal Patel, Gargi Patel

Vasanti Cosmetics – Innovation Award

Pinki Gosal, Monal Patel, Gargi Patel Co-Founded Vasanti Cosmetics in 1998 and are the recipients of the Innovation Award. Vasanti Cosmetics began as a story of sisterhood, driven by the lack of South Asian representation in the beauty industry. Vasanti Cosmetics launched its first three products over 20 years ago with inclusivity in mind. They quickly became a coveted Canadian beauty brand that delivers high-quality skincare and products for all skin tones, types, and ages. With products in over 200 retail stores across Canada and a new focus on their digital presence, Vasanti Cosmetics continues to stand out among the ever-growing beauty and skincare industry.

In response to the COVID-19 pandemic, Vasanti Cosmetics quickly made the decision to halt all cosmetic manufacturing in April 2020 and shifted into the much-needed production of hand sanitizer. Living up to their “small, but mighty” reputation, Vasanti Cosmetics also launched a campaign to showcase frontline healthcare workers called #WeSeeYou, donating care packages valued at $50,000 per month as a token of appreciation to frontline workers. This included donating their best-selling skincare products in response to those experiencing skin irritation from the constant use of masks and facial coverings. Vasanti aspires to reach as many South Asian women as possible. In the short term, the team is dedicated to building a strong presence in Canada, USA, and UK regions while cultivating a strong community of their supporters.